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Taking Gov 2.0 to the Ballpark
Sports franchises face many of the same challenges in implementing social media as government agencies do I recently had the honor to join Frank Gruber, Shashi Bellamkonda, Mike Tunison, Gayle...
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How to BE a Government Consultant and Use Social Media
As “Government 2.0” becomes more and more popular, especially here in the Washington area, there seem to be an increasing number of people calling themselves social media or “Gov 2.0″ consultants. As...
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I Started a Blog But No One Cared
Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. While it’s garnered a...
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The Many Roles of an Internal Community Manager
When someone in the communications industry refers to a “community manager,” they are usually referring to someone that can manage the online relationships for a particular brand, using tools like...
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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results
The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively “That’s easy – even I could do that!” Really? Could you? How many times have you been...
View ArticleA Community of Practice Is More Than a Website
A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share an interest, a craft, and/or a profession. Over the last year or so,...
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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too
"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." - Clay Shirky at TED Cannes in June 2010 This is one of my favorite quotes from one of my...
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What Kind of Online Community Do You Have Behind Your Firewall?
As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our...
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Start Your Community With Role Models, Not Influencers
I just finished reading this article in last month's Fast Company where the CEO of Pinterest, Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. In...
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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations...
Somehow I don’t think these are the conversations consumers are looking for from brands Fast Company just published another article discussing how customers are no longer satisfied just with good...
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